Campaigning

Room full of female participants Campaigning means different things to different industries. In the voluntary and charity sector it is understood that you are trying to promote awareness of a certain issue. In the private sector, campaigns are more likely to refer to marketing a particular product or service. In the political world you are trying to get someone elected.

All these different interpretations of campaigning still share certain techniques, and it is these techniques we examine in our campaigning workshops. We can either run introductory sessions for your organisation on the more basic techniques and reasons behind campaigns. Alternatively we can run workshops on specific methods or areas in your industry.

Whatever your needs, we can build the workshop to help move your campaigns to the very front of everyone's mind. We will involve professional campaigners in the design and presentation of your workshop. They are people who have hands-on experience of the kind of campaigning you want your delegates to learn about.

Here are a few of the topics we often include in our campaigning courses:

  • When should you campaign
  • The characteristics of successful campaigns
  • Defining your message
  • Finding the right tone
  • Quality vs quantity
  • Developing your themes
  • Endorsements - who to get, how to get them and when to use them
  • How to motivate people
  • Novelty value
  • How to change a politician's mind
  • Using the media and internet to build your campaigning

How to plan your course

Identify three key areas which you want your workshop to focus on. These may include the topics above - or you may want to include other topics. Contact us by email or phone (details below) and we will work with you to design a workshop which will meet your team members' needs.

Using your ideas and examples drawn from the participants' experience, we will write and deliver a workshop to your precise requirements.

The Midas Approach

We tailor the content of every individual workshop to best fit the skill level and needs of the participants.

All of our workshops are highly interactive, and give the participants lots of opportunities to put theories into practice. Our highly experienced trainers will pass on the tips which will help your staff members succeed.